Montauk's iconic beachfront resort is adding an amenity tailored to its fashion-obsessed guests for the summer months. A rotating series of pop-up shops with ocean views, dubbed Gurney's Fashion Collective, will be yet another reason for the style set to make their way to the Eastern most end of the South Shore.
For the first time ever, Gurney’s Fashion Collective will have its pop-up series beachside, right on Gurney’s private beach at the newly relaunched Beach Club. Brands will include The Daily Edited, LoveShackFancy, Kendra Scott, Galpon.Co, Panama Hats and TopShop. In addition, Gurneys has partnered with Jen Atkin’s OUAI for the first ever OUAISPACE at Gurneys, a full-service salon featuring a curated selection of multi-use products and supplements used by the likes of Kim and Khloe Kardashian. For the feel-good factor, Gurney’s has also partnered with buzzy infrared sauna brand Higher Dose, who will offer three saunas for patrons all summer long.
Gurney's Montauk & Seawater Spa; 290 Old Montauk Highway, Montauk, NY 11954; 631-668-2345
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